2025 Mens Cologne. Our sense of smell is powerful, and it’s been proven that certain scents can alter our moods, so what cologne you choose to wear really can have an effect on how you’re feeling. Below, scroll on and explore vogue ’s top picks for every occasion along with some useful tips on how to choose and apply your brand new scent.

The foundational notes of men’s cologne rarely change, but fragrance chemists (real thing!) are always updating the classics to build. Best luxury summer men’s fragrance: